The North Face

Named after the most challenging side of the mountain, The North Face has been equipping explorers since 1966 to help them achieve their dreams. Driven by the mantra of Never Stop Exploring™, expeditions inspire you to test the most extreme limits of performance and what is possible.
In 1966, a young climber named Doug Tompkins used his savings to start a revolution. A humble store in San Francisco quickly became a cultural trading post where the Grateful Dead played live, the Beat Generation shared new ideas and a place where the main American climbers stopped after crossing Yosemite.

The North Face

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Named after the most challenging side of the mountain, The North Face has been equipping explorers since 1966 to help them achieve their dreams. Driven by the mantra of Never Stop Exploring™, expeditions inspire you to test the most extreme limits of performance and what is possible. In 1966, a young climber named Doug Tompkins used his savings to start a revolution. A humble store in San Francisco quickly became a cultural trading post where the Grateful Dead played live, the Beat Generation shared new ideas and a place where the main American climbers stopped after crossing Yosemite.

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