About Us

An history for every style.

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About Us We started in 1988 with a simple purpose: to offer clothes with criteria. Under the name Sérgio Freitas Carneiro Unipessoal Lda, in 2008, we became Urban Project, a name that better reflects who we are: urban by nature, attentive to details and to what really makes a difference. We focus on pieces with identity, that stand the test of time and say something about the person who chooses them. We work with brands that have content, not just image. And we build stores with this same mindset: thoughtful, curated spaces and ambiance, where everything has intention.

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Mission \| Objectives \| Values At Urban Project, we believe in making choices with purpose. We curate brands with identity, which go beyond trends and say something about the people who wear them. We value quality, authenticity and design with presence. The goal is simple: to offer a coherent, well-thought-out shopping experience with pieces that make sense in the everyday lives of those who know what they want to wear. We want to continue to grow consistently, maintaining what has defined us since the beginning: demand, attention to detail and a real connection with those who cross our paths. We are not for everyone, and that is okay. We are for those who see themselves in this way of being.

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Our Stores Urban Project has been growing consistently and sustainably, with an increasingly solid presence in the north of the country. We currently have seven physical stores, each with its own identity, but all true to our DNA. You can find us at: Braga Parque Braga Centro Guimarães Shopping MarShopping Póvoa de Lanhoso Caldas das Taipas Rua de Santa Catarina Each space was designed to reflect our attention to detail, the shopping experience and, of course, the curation of brands that define us.