An history for every style.
Founded in 1988 as Sérgio Freitas Carneiro Unipessoal Lda, the company focuses its economic activity on the clothing, footwear and accessories trade.
In 2008, the company decided to broaden its horizons, thus changing its commercial name to Urban Project, living up to the joviality and eccentricity of the product presented and the scenic environment of its stores. The urban project presupposes, in a broader view of the company, an agglomeration of styles, an incessant search for novelty, the contemporary, without ever neglecting the history and development of the fashion industry.
UP has gradually grown year after year, in a very healthy sustainability strategy, with 5 stores located in Braga (BragaParque), Matosinhos (Marshopping), Guimarães (Guimarãeshopping), Póvoa de Lanhoso and Caldas das Taipas.
Soon there will be the opening of two more remarkable stores, the first in the historic center of Braga and the second on Rua Santa Catarina, in Porto.
Donec facilisis vivear vivear.
Mission & Goals
Urban Project presents itself with an urban, irreverent and young concept. The range of its products and the stores where they live together reflect the soul and innovative spirit of a disruptive entity on the national scene.
The entity's mission is very clear: to offer total freedom of choice to its customers among the various options of articles available in our stores; offering personalized service, through a constant commitment to the training of our teams; and offering a unique shopping experience to all customers and potential customers, whether through the product made available, or through the irreverence and professionalism with which we view sales.
- Urban Entity: Reinforce a cohesive, consistent image, which at the bottom reflects our mission.
- Ambition: Evolution continues to win customer confidence.
- Integrity: Offer the best product quality according to the best standards in the market.
- Creativity: Diversity of products, collections and partner brands.
- Dictate fashion trends;
- Become the reference brand among Millenials and Zoomers in Portugal, considering the company's internationalization in the short / medium term;
- Provide the customer with a unique shopping experience;
- To be a viable choice for everyone, enabling an increasingly democratic fashion;
- To enhance the talent of our teams, reinforcing the company's position in the market, through the quality of sales and the available shopping experience.
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