Project title:
Urban Project Online Store - happiness just a click away!

Project code:
NORTE-02-0752-FEDER-047811

Main goal:
Strengthening the competitiveness of SMEs

Beneficiary Entity:
Experienciaplicada, LDA

Intervention Region:
North

Approval date:
11/12/2020

Start date:
4/16/2020

Date of the conclusion:
4/15/2022

Total eligible cost:
107,670,920 euros

European Union confinancing:
ERDF: 48,451.91 euros

Strategic objectives:
OE1: Hiring of highly qualified HR (marketing and management area) to operationalize the brand action / expansion strategy across borders.
OE2: Adaptation, improvement and optimization of the e-commerce platform according to the new trends of web design, usability, technologies and availability of content in English and Spanish and through the insertion of own images (photographs) and personalized videos.
OE3: Development and implementation of a marketing and communication strategy aimed at digital platforms (social networks and search engines), contributing to increase the awareness of the URBAN Project concept across borders.
OE4: Achieve a turnover of 1,000,000 euros over the next 3 years through presence in new international markets: Spain, France, Switzerland and Germany.