The "UGG" brand is a footwear and accessories brand known mainly for its extremely comfortable and cozy sheepskin boots and slippers.
Founded in 1978 by Brian Smith, an Australian surfer, UGG initially gained popularity in the surfing community in California and over the years has expanded to become a globally recognized brand.
In addition to the focus on comfort, UGG products are also often associated as a global symbol of provocation and relaxed luxury.
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